Are You as a Woman Really Ready to Start Your Own Business?

Rockin’ the solo-preneur lifestyle with my cat Jack in my home office in Milwaukee, WI, early 2017

I was 30 years old when I walked out of the highest-paying job I ever hoped to hold.  

In the preceding months, I had done everything I could to ensure my success. I hired a business coach. Got a business plan together. And even started getting beta clients for my new business’s first service package, so I could pitch it with testimonials. 

Of course, I was still scared out of my wits. But I was ready, right? I mean, as ready as I was going to be…

Sometimes I think it’s a blessing that God doesn’t tell us what’s going to happen in advance. Over the next three years, I learned how ready I really wasn’t to have my own business. And the business I did build was full of stress and struggle. Oh, I worked hard. So, so hard. But that’s just it: I did it all in my own strength. And I didn’t realize that while I had put the external foundation of the business into place, I hadn’t put the internal foundation there. 

Owning a business that served entrepreneurs and freelancing for many corporate clients forced me to come face-to-face with what was really going on inside me. 

Now, I tell women entrepreneurs: the external details of the business are important—what you are going to sell, who you will serve, what you will charge, etc. But if you are not truly strong enough inside (yet) to handle what you are stepping into … you will fail. 

Bottom line: you can’t do this business thing in your own strength. And God will use this situation to teach you that, like nothing else. 

So how can you ensure that you are truly ready internally to take this entrepreneurship journey with God?

You’re ready when … 

1) You’ve faced your fear of money.

Owning a business will show you, like nothing else, how terrified you are of money: both of not having enough, and of having “too much.” God had to break me of my “money fears” before I could stop putting limits on myself with my earning potential. I secretly believed that people who had a lot of money hurt other people. (NOTE: This presupposition is rampant in the artistic, social good and educational communities, which many women entrepreneurs identify with.) To be a successful entrepreneur, you have to get absolutely clear on the sufficiency of God to provide for you, and be willing to break through every block you have around money that will hold you back. 

2) You’ve faced your fear of self-promotion.

Oh sure, you want to have a business. But let’s talk about promoting your services, sharing your expertise and allowing your real, gifted self to be SEEN in the real and online worlds. Many women entrepreneurs I know describe themselves as “shy,” “not good in the spotlight,” and “wishing someone else would market the business.” I’m here to tell you, Sister. It does not work that way. God wants you to stand on your talents in HIM. He wants you to stand firm and tall and proclaim who He has made you to be, so the people who need you can find you. Very often this means confronting issues of self-worth and self-doubt that plague all of us. (It did for me!) If you are not ready to face these things, you are not ready for this business. 

3) You’ve faced your fear of success. 

Scraping by is okay. Having enough and a little extra is probably fine, too. But wild, over-the-top, runaway success that silences all the haters and causes people to stare in wonder? Um, yeah, that’s getting a little uncomfortable now, isn’t it? As Christians, we are so often taught that God is not interested in our success or happiness—yet I believe He is deeply interested in both. Yes, both of these may have to bow to His will for us to experience sorrow and loss for a season (believe me, I have been there!). But I believe far more often we fail to experience His best because we simply open to the fact that it IS possible. And (see Point #2) we’re not sure we deserve it. This entrepreneurial journey will challenge all of these thoughts. If you are not ready to accept success, don’t bother shooting for it. 

Owning a business as a woman—the kind of business that truly does good for others while honorably supporting you—is a noble goal. It IS possible to create these income streams. It IS possible to get out of the corporate rat race and experience the freedom and joy of owning your time and serving people you truly appreciate and want to help. 

But even these beautiful goals come at a price.

You will not be able to carry your sense of poverty, sense of self-loathing or self-doubt into this process. And if you try … well, I can say from my own experience that God has ways of knocking it all out of you. In the kindest (but most serious) way possible. 

Are you really ready to start your business? Well, you’ll never fully be ready. You might just have to take the leap. In fact, you probably will. But if you spend time really working on these three areas, you will be better positioned for success. 

I don’t regret walking out that door at age 30. I don’t miss the salary. bonus or cushy travel allowance I had—because in exchange, I was a slave in golden handcuffs. But I also, today, recognize how much I had not prepared myself internally for this new journey. 

Hard work will only get you so far. It can’t make up for the deficits you secretly believe you have inside. 

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